Promoting their new “Cook’s Range” of Lurpak products, Liveposter is working with Arla to deliver a real-time, dynamic campaign on a complete domination of JCDecaux’s latest digital OOH site: Waterloo Motion.
For the first time ever, the largest single indoor DOOH screen in the UK will feature live video streaming from experiential activity within the station, real-time social media conversations, brand videos, a live countdown and animated brand content.
Celebrity chefs Lily Vanilli, Tom Sellers and Valentine Warner will be aiming to inspire visitors to start their #FoodAdventures by cooking up a treat at custom-made live kitchen installations on the Waterloo train station concourse.
Liveposter delivered a platform offering live content delivery via a bespoke CMS,
allowing moderation and delivery of:
Streaming video – live footage of the events and prerecorded material
Social media integration (Twitter)
Reactive content updates
With special thanks to:
- Wieden & Kennedy
- Carat and Posterscope
- PS Live
- Outside Line
- BD Network
The Waterloo Motion screen, launched in February 2014 spans the gate line of six platforms providing 120 square meters of big buttery creative space