Liveposter @ #AWEurope this week

By 4th April 2014Uncategorized


LinkedIn keep it real-time @ #AWEurope

LinkedIn shared ‘quotes of the day’ on site via a manually updatable screen (whiteboard) in near real-time with scouts using mobiles to record key points from panellist discussions.

“If you don’t work together you will drown in data”  –  Martin Riley, CMO. Pernod Ricard

“Programmatic is the driving force behind planning now”  –  Steve Hobbs, MD. Amnet

 “Trying to trick people to think ad’s are editorial is not the future”  –  Will Hayward, Buzzfeed

“People think that Programmatic is humans vs. robots – but it’s not . It frees up time to be creative & editorial”  –  Geoff Smith, GM (UK), VivaKi

‘London Live’ rock up with a DOOB and some munchies

…Digital ‘Out Of Bus’ (and give out free food)

LL Doob


Day 1


Mark Eaves, Founder, Gravity Road  –  David Benson, Director, Northern Europe & Central Europe, YOUTUBE  –  Tom Connaughton, VP, Content & Programming, UK & International, VEVO  –  Owen Hanks, General Manager, Europe, YUME  –  Will Hayward, VP, Advertising, Europe, BUZZFEED

@LiveposterUK: Good moderation from ‪@gravity_road at today’s ‪#AWEurope talk on future video

Unlocking the power of real-time marketing

Nigel Morris, CEO, Americas & EMEA, Dentsu Aegis Network

@LiveposterUK: Interfaces of the future will drive real time marketing success ‪#oblongindustries ‪#AWEurope

Posterscope presents

@LiveposterUK: Glen Wilson kicks off the debate on the convergent media land grab for ooh ‪#AWEurope ‪@Posterscope ‪

@LiveposterUK: Earned media isn’t going to be the key driver of major incremental spend in ooh. It will come when infrastructure is in place ‪#AWEurope

Day 2

Advertising innovation showcase: Future & Immediate Media Co.

Duncan Tickell, Group Commercial Director, Immediate Media Co.  –  Hayley Granston, Brand Partnerships Director, Future  –  Jo Morrell, MD Future Women, Future  –  Krista Madden, Founder, Handpicked Media

@LiveposterUK: ‪@hayleygrans of Handpicked Future: ‘Advertising Media Showcase’ ‪@advertisingweek ‪#AWEurope ‪

@LiveposterUK: Final showcase: ‪@TopGearOnline and the their SEAT campaign ‪#mobilechannels  ‪#AWEurope

Tell me a bedtime story

Daniel Zeff, CEO, Evidently  –  Simon Clift, Former CMO, Unilever

@LiveposterUK: ‪@evidently “we want to repeat good content” ‪#EVBedtimeStory ‪#lesson7 ‪#AWEurope ‪

@LiveposterUK: ‪@evidently: “constantly evolving media” ‪#lesson8 ‪#EVBedtimeStories ‪#AWEurope

The Big Event: Connecting fans & brands with the FIFA World Cup across every screen

Alan Fagan, Group Sales Director EMEA, ESPN  –  Aisling McCarthy, Group Account Director & Global Adidas Account Lead, We Are Social  –  Paul Dwan, Head of Assets & Experiential, Coca Cola Company  –  Steve McManaman, England, Liverpool & Real Madrid  –  Tim Collins, MD, UK, Ocatagon

@LiveposterUK: “Social will be at the heart of everything we do”- Paul Dwan ‪@CocaCola ‪#AWEurope ‪#FifaWorldCupBrazil ‪ 

@LiveposterUK: “Enhancing an experience for fans rather than distracting them from it is important”- Tim Collins MD ‪@Octagon ‪#FifaWorldCupBrazil ‪#AWEurope

@LiveposterUK: 93% of marketers are factoring social media into their budgets-Aisling McCarthy ‪@wearesocial ‪#AWEurope ‪#FIFAworldCup ‪

@LiveposterUK: “Multiple screen World Cup- 74% of fans will use multiple devices” ‪@espn ‪#socialmedia ‪#mobile ‪#AWEurope ‪

Cross screen summit

Alvin Bowles, SVP Business Develpment, Video, Grab Media  –  Jon Mew, Director of Mobile and Operations, IAB  –  Jonathan Wolf, Chief Product Officer, Criteo  –  Matt Teeman, Commercial Director, dmg media  –  Peter Sung, CEO and Founder, Gidget  –  Tom Dunn, Digital Strategy Director, Maxus  –  Vikram Somaya, General Manger, WeatherFX/ The Weather Company

@LiveposterUK: “Are people taking content seriously?” Tom Dunn ‪@MaxusLondon ‪#AWEurope ‪#crossscreensummit

Day 3


Abba Newbury, Strategy Director, News UK  –  Josh Krichefski, COO, MediaCom UK  –  Paul Mead, Founder & MD, VCCP Media  –  Robert Horler, CEO, Western Europe, Dentsu Aegis Network  –  Toby Gunton, Chief Innovation Officer, OMD UK

@LiveposterUK:  JoshKrichefski ‪@MediaComUK predicts success for ‪#OculusRift ‪@advertisingweek ‪#AWEurope ‪

@LiveposterUK: Robert Horler ‪@dentsuaegis “data is evolving.. Three key elements: storage, rendering and use” ‪@advertisingweek ‪#AWEurope

How the fusion of real-time advertising, native & mobile are changing digital advertising

Linda Davidson, European IT Director, Discovery Networks  –  Andrew Davis, Founder & Director, Worst Kept Secret  –  Will Hayward, VP, Advertising, Europe, BUZZFEED  –  Paul Jakimciw, Managing Partner, Albion London  –  Cameran Harman, MD EMEA, OpenX

@LiveposterUK: Will Hayward ‪@BuzzFeedUK “I am convinced that ‪#content is the ‪#future..” ‪@advertisingweek ‪#AWEurope ‪

@LiveposterUK: Andrew Davis ‪@worstkeptsecret “the most important part of ‪#content is putting ‪#context behind it” ‪#AWEurope ‪#DOOH ‪

@LiveposterUK: Paul Jakimciw ‪@albionlondon “owning the delivery of ‪#content in-house is key” ‪@advertisingweek ‪#AWEurope ‪

@LiveposterUK: Andrew Davis ‪@worstkeptsecret “people digest ‪#content when they want” ‪@advertisingweek ‪#adweekeurope ‪

@LiveposterUK: Linda Davidson “it’s all about making things relevant and timely” ‪@advertisingweek ‪#AWEurope ‪

Final Day

‘Participation brands & lifestyle hacks’: how to drive a return on involvement

Sam Noble, CSO, Iris  –  Michelle Roberts, GM Brand Communications, Mini  –  Guests: Mark Earl, John Grant

@LiveposterUK: @miniuk & @irisworldwide talk lifestyle hacking and #multichannel magical moments with #DOOH examples #AWEurope

Metro presents: The immersive, tactile experiences shaping urbanites’ lives

Prask Sutton, 76msms  –  Ross Bailey, AppearHere  –  Simon Whalley, FrameStore

@LiveposterUK: @76msma talk innovating #ooh with @MetroUK #AWEurope

Wired presents evolution or revolution: part I & II. Realtime reinvention

@LiveposterUK: @clearchanneluk‘s Matthew Dearden talks #mobile #advertising limitations for brands & over targeting online #AWEurope

@LiveposterUK: @primesight‘s Chris Forrester talks #realtime reinvention: Brands reacting to consumer behaviour is the key #ooh

@LiveposterUK: @DCM_cinema_news‘s Simon Rees talks being #relevant to the moment & #reactive to consumer behaviour. #AWEurope

realtime Panel


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