‘Get on your bike and ride!’
To mark the ‘official’ launch of Santander Cycles, drive cycle use, and promote the downloading of the Santander Cycle App, Posterscope and Carat created an innovative digital OOH campaign using TfL’s cycle data and live feed technology via the Liveposter Platform. The DOOH creative uses location data to showcase the nearest Santander Docking stations to Clear Channel Adshel Live screens in London, while also using realtime bike availability data.
This campaign is one of a few that not only increases the visibility of the Santander’s Cycles scheme and Santander themselves, but also provides a service for users by displaying bike availability.
THE DYNAMIC DIFFERENCE
This campaign showcases how useful and powerful Dynamic Out Of Home can be to Santander and users of their service. Using data to drive location specific maps and bike availability to get people on bikes around London.
‘This simple application of live data and dynamic digital engages with useful information, directing people towards nearby Santander Cycle bikes, and reminds them to use the new app to unlock them – great activation.’ Alex Fahey, Senior Account Manager, Clear Channel
With thanks to…