A DOOH launch campaign with Liveposter was live across JCDecaux and Clear Channel media throughout the UK prior to its release on the 24th October. To drive footfall the 20th Century Fox poster ad’s displayed local cinema data (viewing times). The screens also displayed short character introductions.
20th Century Fox are utilising the LIVEPOSTER platform to provide flexible, scalable and targeted Digital OOH advertising.
See movie trailer and more info. here
Special thanks to Vizeum, Posterscope, Ignition, Fox theatrical, JCDecaux, Clear Channel
Media: JCDecaux, Clear Channel