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About us

Liveposter was founded in 2011, in a small London studio, by three people with a vision to give all brands the opportunity to optimise their digital out-of-home campaigns with dynamic. This meant creating a platform that could handle high campaign volumes at scale. A platform that’s connected with all screens on an OOH plan and crucially that enables dynamic activations in a simple and cost efficient way.

Since our inception, we have grown to not only have a team of 35 amazingly talented staff but we have expanded our capability around the world with offices in London, New York, Sydney and Singapore. Out of these hubs, we’ve delivered campaigns to over 20 countries.

Liveposter is now a global company, with 600+ dynamic campaigns under its belt and a string of awards on the shelf including a Gold Cannes Lions.

About us

Liveposter was founded in 2011, in a small London studio, by three people with a vision to give all brands the opportunity to optimise their digital out-of-home campaigns with dynamic. This meant creating a platform that could handle high campaign volumes at scale.

Since our inception, we have grown to not only have a team of 35 amazingly talented staff but we have expanded our capability around the world with offices in London, New York, Sydney and Singapore.

Liveposter is now a global company, with 600+ dynamic campaigns under its belt and a string of awards on the shelf including a Gold Cannes Lions.

William Hill x Anthony Joshua – Waterloo Motion

The Dynamic Difference

Relevant Creative Increases Campaign Performance.
Advertisers are increasingly looking for dynamic DOOH solutions to increase both the targeting and relevancy of their campaigns. Not only does it stop their creative just becoming wallpaper, but adding a dynamic element to the creative boosts the effectiveness the campaign. We call this the Dynamic Difference.

At Liveposter, we have conducted a series of breakthrough studies to prove that using data to optimise the creative message gives you significant ROI.

For every campaign we’ve researched, Dynamic has always proven to increase the campaign effectiveness. As such, we believe that there is always a case to optmise your media and creative dynamically.

The Dynamic Difference

Liveposter was founded in 2011, in a small London studio, by three people with a vision to give all brands the opportunity to optimise their digital out-of-home campaigns with dynamic. This meant creating a platform that could handle high campaign volumes at scale.

Since our inception, we have grown to not only have a team of 35 amazingly talented staff but we have expanded our capability around the world with offices in London, New York, Sydney and Singapore.

Liveposter is now a global company, with 600+ dynamic campaigns under its belt and a string of awards on the shelf including a Gold Cannes Lions.

Dynamic Scheduling

Dynamic Scheduling campaigns optimise DOOH ad serving (linear video or static ads). It uses data to ensure a campaign has the most relevant creative playing on each screen within the media owner schedule.

At its simplest it’s showing “Creative A” in the morning and “Creative B” in the evening, but this can be taken further by triggering using data. Using weather data this could be a “Hot” creative when it’s sunny or “Cold” creative when it starts to rain, but almost any data source can be used, from Demographic data through to Flight data.

Liveposter Dynamic Scheduling graphic increase in overall effectiveness

Dynamic Scheduling

Dynamic Scheduling campaigns optimise DOOH ad serving (linear video or static ads). It uses data to ensure a campaign has the most relevant creative playing on each screen within the media owner schedule.

At its simplest it’s showing “Creative A” in the morning and “Creative B” in the evening, but this can be taken further by triggering using data. Using weather data this could be a “Hot” creative when it’s sunny or “Cold” creative when it starts to rain, but almost any data source can be used, from Demographic data through to Flight data.

Liveposter Dynamic Scheduling graphic increase in overall effectiveness

Dynamic Content

Dynamic Content campaigns differ from Dynamic Scheduling in that each DOOH ad has the ability to have dynamic, updating or changeable elements within the ad itself.

Each time a dynamic content poster loads it can be changed and updated, from the headlines and copy through to videos, images and to display data.

Liveposter Dynamic Content graphic increase in overall effectiveness

Dynamic Content

Dynamic Content campaigns differ from Dynamic Scheduling in that each DOOH ad has the ability to have dynamic, updating or changeable elements within the ad itself.

Each time a dynamic content poster loads it can be changed and updated, from the headlines and copy through to videos, images and to display data.

Liveposter Dynamic Content graphic increase in overall effectiveness

Optimised Creative Elements

It’s not just the use of data that can achieve results. By designing for the medium and tweaking creative elements to optimise the layout and content we also see a huge improvement in performance.

The key elements that have the greatest effect from a purely creative perspective; Copy Length, Product Shot, Brightness & Contrast, Branding, Humour, People.

Liveposter Optimised Creative Elements graphic increase in overall effectiveness

Optimised Creative Elements

It’s not just the use of data that can achieve results. By designing for the medium and tweaking creative elements to optimise the layout and content we also see a huge improvement in performance.

The key elements that have the greatest effect from a purely creative perspective; Copy Length, Product Shot, Brightness & Contrast, Branding, Humour, People.

Liveposter Optimised Creative Elements graphic increase in overall effectiveness

Moments of Truth

A recent ground breaking study called The Moments of Truth was co-funded by Posterscope, Clearchannel and JC Decaux.

It focuses on the three stages of the purchasing journey, the neuroscience, ad recall and sales effects. and demonstrates how effective dynamic can be as a marketing tool. Download our infographic outlining the study to see how effective dynamic outdoor marketing can be for your campaign.

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